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    Frequently Asked Questions

    What is an "Onboarding Growth Sprint" exactly?

    An Onboarding Growth Sprint is an focused collaboration designed to transform your product onboarding experience within just 12 weeks. Unlike traditional consultancies that drag projects out for months, I tackle your onboarding challenges with precision and urgency.

    During our three-month partnership, I'll map your current onboarding journey, identify critical friction points, design a seamless user experience, and deliver a complete implementation roadmap.

    You'll receive my dedicated expertise focused entirely on building an onboarding experience that dramatically reduces time-to-value and increases your customer lifetime value.

    The result? An onboarding process that converts more trial users into paying customers and turns new customers into loyal advocates.

    What do I get during the Onboarding Growth Sprint?

    During the Onboarding Growth Sprint, you'll get a Figma file and Google Doc that includes:

    1. A map of your new customer onboarding flow.

    2. Wireframes for your in-product onboarding experience with ready-to-use copy and UI patterns (i.e., empty states, checklists, hotspots, etc.)

    3. Implementation support of your revamped onboarding experience, including creating Product Requirement Documents and/or guidelines for tools like Appcues, Pendo, etc.

    How long does the process take?

    Most of my engagements are three months long with the expressed goal of improving one or two onboarding KPIs, which could include trial-to-paid conversion rates, activation rates, and time-to-value.

    What's the investment for the Onboarding Growth Sprint?

    The Onboarding Growth Sprint is a three-month engagement with the expressed goal of turning more of your new users into lifelong customers. The investment is at least $7,500 per month, totaling $22,500 for the complete program that will transform your user onboarding experience and improve conversion rates.

    There's no recurring work?

    Yes, each Onboarding Growth Sprint is delivered as a complete, standalone service. However, the journey to product-led growth rarely ends with onboarding alone.

    Many of my clients return for additional focused sprints throughout the year to tackle new growth challenges as their business evolves. After mastering the initial onboarding experience, we might focus on:

    • Expansion Revenue Sprints: Strategically introducing your premium features and upsell opportunities to existing customers
    • Retention Experience Sprints: Creating systems that reduce churn and increase customer lifetime value
    • Product Adoption Sprints: Driving deeper usage of key features that predict long-term customer success
    • Cross-Product Onboarding: If you offer multiple products, developing seamless pathways between them

    Each sprint follows the same high-intensity, results-focused methodology—3 months of dedicated attention on solving one critical growth challenge at a time. This approach delivers faster implementation and clearer ROI than traditional ongoing consulting relationships.

    What kind of companies do you generally work with?

    I typically work with growth-stage B2B startups and larger organizations with some form of sales or customer success interaction in the purchase and onboarding process.

    I also work with product-led B2B companies with a pure self-serve onboarding process that have a team that regularly talks to their customers. If needed, I can help them develop a deeper understanding of their best customers first through user research.

    I have worked with some B2C companies, but generally only where the product is a considered purchase (i.e., it requires some form of sales or customer success interaction in the onboarding process).

    On the other hand, I generally don't work with very early-stage, pre-revenue startups.

    Do you work with B2B and B2C companies?

    I mainly work with B2B companies. For 17 years, I worked for and with companies that sold to businesses.

    I have worked with some B2C companies, but generally only where the product is a considered purchase (i.e., it requires some form of sales or customer success interaction in the onboarding process).

    Do you offer a package for early-stage post-revenue startups?

    Since it'll be the same amount of work on my end, I don't have a special package for early-stage companies.

    Note that I don't work with pre-revenue or very early-stage companies.

    At that stage, the founders should (as Paul Graham said) "do things that don't scale." That means onboarding customers one-on-one via live calls. I recommend you read my book Product-Led Onboarding to understand better how to build a habit-forming user onboarding experience.

    Will you write the copy for my onboarding emails or create polished, on-brand designs?

    No, it doesn't include copy for onboarding emails and on-brand designs that you can hand off to your engineering team.

    The deliverables of the Onboarding Growth Sprint are the messaging guidelines and strategy for your onboarding communications and a Figma file with low-fidelity onboarding wireframes, which includes a loose suggested layout of the section (i.e., text on the left, picture on the right).

    I've partnered with onboarding copywriters and designers to help you with this. I'm happy to make recommendations.

    How do we get started?

    If you'd like to move forward, grab a spot on my calendar. After we chat briefly, I'll send a lightweight contract and payment link. Once you sign and pay, I'll send additional scheduling links for your 90-minute Onboarding Strategy Sprint Workshop.