NEW BOOK COMING JUNE 24, 2025
The Product Onboarding Playbook for B2B Companies
Learn how to scale your B2B onboarding from individual user success to company-wide product adoption
❤️ Praise for the book
"A practical guide to crafting the perfect onboarding experience."
Before you can get users HOOKED on your product, you have to first ensure they start using it.
EUREKA provides a detailed, practical, how-to guide to crafting the perfect product onboarding experience.
Scale your onboarding from individual user success to org-wide product adoption
Learn from category leaders like Slack, HubSpot, and Asana who successfully scaled their onboarding by combining automated guidance with strategic human touchpoints.
With this practical playbook, you'll learn how to:
"An onboarding playbook that nails every step in the process."
Having worked at Hotjar, Sprout Social, Teamwork, and now Bitly, I appreciate the level of detail Ramli lays out for the entire organization.
Our teams now have an onboarding playbook that can be easily followed and absolutely nails every step in the process.
Who is Ramli John?
Ramli John
I'm Ramli John, the author of EUREKA: The Product Onboarding Playbook for B2B Companies.
My first book, Product-Led Onboarding, has become a bestselling book with over 40,000 copies sold worldwide. It's a go-to guide for thousands of B2B leaders looking to build an onboarding strategy that turns their users into lifelong customers.
Through my work with hundreds of B2B companies including Zapier, Leadpages, Vidyard, and more, I discovered that scaling onboarding across large organizations requires a more comprehensive approach. That's why I wrote EUREKA—to share a practical framework specifically designed for complex B2B environments.
"A must-read for anyone looking to improve their onboarding."
For most B2B companies, the real growth problem starts when people sign up and don't stick around. This is usually an onboarding problem.
EUREKA is a must-read for anyone embarking on the critical activity of improving their product onboarding.
Pre-order EUREKA now
Paperback, ebook, and audiobook
What's included ($96 value):
⭐️ Most popular
What's included ($394 value):
Best for teams
What's included ($1183 value):
* Many companies offer an L&D or education budget that covers the cost of the book bundles. You'll get a receipt that you can submit to your team for reimbursement.
Frequently Asked Questions
Who is this book for?
This book is specifically designed for product managers, designers, marketers, customer success managers, and B2B leaders who:
• Have already achieved product-market fit and are looking to scale
• Deal with B2B buying cycles and implementation processes
• Want to optimize their existing onboarding programs
If you're building an onboarding program from scratch, we recommend starting with "Product-Led Onboarding." This book (EUREKA) focuses on scaling and optimizing established programs to drive team-wide adoption.
How is the book structured?
The book is organized into three main sections:
- The Fundamentals (Chapters 1-3): Covering the bridge to customer success, the hierarchy of B2B user friction, and the three pillars of successful B2B onboarding.
- The EUREKA Framework (Chapters 4-19): A detailed exploration of each step:
- Establish your cross-functional onboarding team
- Understand user success
- REverse journey map to user success
- Keep new users engaged
- Apply, analyze, and repeat
- Next Steps and Conclusion (Chapters 20-21): Exploring "everboarding" and post-activation strategies.
Each chapter includes practical "Your Turn" exercises and access to downloadable templates and resources.
How is this book different from Product-Led Onboarding?
While Product-Led Onboarding provides foundational principles for building onboarding from scratch, EUREKA focuses specifically on scaling B2B onboarding programs. This book offers a more advanced framework for complex B2B scenarios, dealing with organizational dynamics, cross-functional team alignment, and enterprise-wide adoption challenges. It builds upon the principles of Product-Led Onboarding but addresses the unique challenges of established B2B companies.
When will I receive the digital products (ebook, audiobook, video course, and templates)?
On launch day (June 24, 2025), you'll receive immediate access to all digital products. The audiobook and video course access details will be sent to your registered email address within 24 hours of purchase.
Can I order the book in bulk?
Yes! For bulk orders (10+ copies), we offer special pricing and additional benefits for your team. Please email ramli@delightpath.com for bulk pricing and corporate purchase options.
How can I contact the author with additional questions?
You can reach out to Ramli John directly via:
Email: ramli@delightpath.com
LinkedIn: linkedin.com/in/ramlijohn
The team aims to respond to all inquiries within 48 business hours.
Learn how to scale your B2B product onboarding