Let's fix your leaky product onboarding.
I've helped 100+ B2B companies build an onboarding experience that turns more users into lifelong customers.
THEÂ PROBLEM
Your onboarding is losing users before they've experience your product's full value.
60-80% of your users abandon your product—but you don't know exactly where or why.
Your trial-to-paid conversion rate is below the industry average (< 7%). You're not sure how to fix it.
You can see users dropping off, but how to identify the friction points and prioritize fixes.
"We earned every dollar back tenfold working with Ramli."
We paid thousands of dollars to work with Ramli, and we earned every dollar back tenfold.
Ramli gave our team an actionable strategy and roadmap to improve our onboarding, reduce the number of steps in our welcome flow, and increase our trial-to-paid conversion by 100%.
THEÂ ONBOARDINGÂ GROWTHÂ SPRINT
Work directly with an onboarding expert to solve your biggest growth challenges.
The Build (Week 2-4)
THEÂ DELIVERABLES
The Onboarding Growth Sprint includes:
1. A detailed journey map of your improved product onboarding flow
2. A Figma file of your onboarding designs with ready-to-use copy
3. Implementation roadmap for your revamped onboarding experience
❤️ Testimonials from over 51 world-class B2B leaders
"Ramli gave our team an actionable strategy and roadmap to reduce the number of steps in SparkToro's entire onboarding flow."
"Ramli facilitated a workshop for our Zapier onboarding growth team, and he was amazing! He gave us clarity, confidence, and alignment."
"Ramli has hands down one of the best onboarding roadmap to customer success. He'll help you reduce your time-to-value from weeks to minutes."
THEÂ OUTCOME
Reduce your time-to-first-value to a few minutes (not hours or days) of signing up.
Get a clear roadmap to systhematically improve your activation rates.
Identify prioritized opportunities to reduce new user drop-offs.
Who is Ramli John?
And why is he the expert who can help you build a habit-forming onboarding strategy?
Ramli John
I'm Ramli John, the founder of Delight Path.
I'm the bestselling author of the book Product-Led Onboarding (+40,000 copies sold) and Eureka. I have 17+ years of experience in growth and onboarding at companies from startups to enterprise.
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My EUREKA framework has been implemented by fast-growing B2B SaaS companies like Mixpanel, Snappa, and Outsystems. I've worked at ProductLed, Appcues, and GoDaddy, giving me deep experience across different company stages and onboarding challenges.
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As the founder of Delight Path, I help product teams build onboarding experiences that turn users into loyal customers.
"An expert at crafting the perfect onboarding experience."
Ramli provides a detailed, practical strategy to crafting the perfect product onboarding experience.
Before you can get users HOOKED on your product, you have to first ensure they start using it. Ramli is an expert who can provide a detailed, practical strategy to crafting the perfect product onboarding experience.
Frequently Asked Questions
What is an "Onboarding Growth Sprint" exactly?
An Onboarding Growth Sprint is an focused collaboration designed to transform your product onboarding experience within four weeks. Unlike traditional consultancies that drag projects out for months, I tackle your onboarding challenges with precision and urgency.
During our four-week sprint, I'll map your current onboarding journey, identify critical friction points, design a seamless user experience, and deliver an implementation roadmap.
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You'll receive my dedicated expertise focused entirely on building an onboarding experience that dramatically reduces time-to-value and increases your customer lifetime value.
The result? An onboarding process that converts more trial users into paying customers and turns new customers into loyal advocates.
What do I get during the Onboarding Growth Sprint?
During the Onboarding Growth Sprint, you'll get a Figma file and Google Doc that includes:
1. A map of your new customer onboarding flow.
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2. Wireframes for your in-product onboarding experience with ready-to-use copy and UI patterns (i.e., empty states, checklists, hotspots, etc.)
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3. Implementation guidance of your revamped onboarding experience, including creating Product Requirement Documents and/or guidelines for tools like Appcues, Pendo, etc.
How long does the process take?
Most of my engagements are three months long with the expressed goal of improving one or two onboarding KPIs, which could include trial-to-paid conversion rates, activation rates, and time-to-value.
What's the investment for the Onboarding Growth Sprint?
The Onboarding Growth Sprint is a four-week engagement with the expressed goal of turning more of your new users into lifelong customers. The investment is a one-time payment of $15,000.
Need help implementing? Some teams continue working with me post-sprint to turn the roadmap into validated, shipped features. My monthly retainer support starts at $7,500/month.
There's no recurring work?
Yes, each Onboarding Growth Sprint is delivered as a complete, standalone service. However, the journey to product-led growth rarely ends with onboarding alone.
Many of my clients return for additional focused sprints throughout the year to tackle new growth challenges as their business evolves. After mastering the initial onboarding experience, we might focus on:
- Expansion Revenue Sprints: Strategically introducing your premium features and upsell opportunities to existing customers
- ‍Retention Experience Sprints: Creating systems that reduce churn and increase customer lifetime value
- ‍Product Adoption Sprints: Driving deeper usage of key features that predict long-term customer success
- ‍Cross-Product Onboarding: If you offer multiple products, developing seamless pathways between them
Each sprint follows the same high-intensity, results-focused methodology—3 months of dedicated attention on solving one critical growth challenge at a time. This approach delivers faster implementation and clearer ROI than traditional ongoing consulting relationships.
What kind of companies do you generally work with?
I typically work with growth-stage B2B startups and larger organizations with some form of sales or customer success interaction in the purchase and onboarding process.
I also work with product-led B2B companies with a pure self-serve onboarding process that have a team that regularly talks to their customers. If needed, I can help them develop a deeper understanding of their best customers first through user research.
I have worked with some B2C companies, but generally only where the product is a considered purchase (i.e., it requires some form of sales or customer success interaction in the onboarding process).
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On the other hand, I generally don't work with very early-stage, pre-revenue startups.
Do you work with B2B and B2C companies?
I mainly work with B2B companies. For 17 years, I worked for and with companies that sold to businesses.
I have worked with some B2C companies, but generally only where the product is a considered purchase (i.e., it requires some form of sales or customer success interaction in the onboarding process).
Do you offer a package for early-stage post-revenue startups?
Since it'll be the same amount of work on my end, I don't have a special package for early-stage companies.
‍Note that I don't work with pre-revenue or very early-stage companies.
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At that stage, the founders should (as Paul Graham said) "do things that don't scale." That means onboarding customers one-on-one via live calls. I recommend you read my book Product-Led Onboarding to understand better how to build a habit-forming user onboarding experience.
Will you write the copy for my onboarding emails or create polished, on-brand designs?
No, it doesn't include copy for onboarding emails and on-brand designs that you can hand off to your engineering team.
The deliverables of the Onboarding Growth Sprint are the messaging guidelines and strategy for your onboarding communications and a Figma file with low-fidelity onboarding wireframes, which includes a loose suggested layout of the section (i.e., text on the left, picture on the right).
I've partnered with onboarding copywriters and designers to help you with this. I'm happy to make recommendations.
How do we get started?
If you'd like to move forward, grab a spot on my calendar. After we chat briefly, I'll send a lightweight contract and payment link. Once you sign and pay, I'll send additional scheduling links for your 90-minute Onboarding Strategy Sprint Workshop.
