THEÂ ONBOARDINGÂ FRICTIONÂ AUDIT
I'll identify exactly where your onboarding is losing users.
I've reviewed 100+ onboarding flows and helped product teams 2x their activation rates.
THEÂ PROBLEM
Your onboarding is losing users before they've experience your product's full value.
60% to 80% of your new users abandon your product—but you don't know exactly where or why.
Your trial-to-paid conversion rate is below the industry average (< 7%). You're not sure how to fix it.
You can see users dropping off, but don't know exactly where the friction is happening or how to prioritize fixes.
"We earned every dollar back tenfold working with Ramli."
We paid thousands of dollars to work with Ramli, and we earned every dollar back tenfold.
Ramli gave our team an actionable strategy and roadmap to improve our onboarding, reduce the number of steps in our welcome flow, and increase our trial-to-paid conversion by 100%.
THEÂ ONBOARDINGÂ FRICTIONÂ AUDIT
Get an expert review of your onboarding
The Expert Analysis (Week 2)
THEÂ DELIVERABLES
Your complete onboarding friction audit includes:
1. Friction Point Analysis:
‍An annotated user flow identifying specific drop-off points and usability issues
2. Strategic Recommendations:
A video walkthrough of key findings with prioritized fixes
3. Action Plan Consultation:
A 60-minute onboarding strategy session to discuss implementation priorities
Who is Ramli John?
And why is he the expert who can help you audit your onboarding experience?
Ramli John
I'm Ramli John, the founder of Delight Path.
I'm the bestselling author of the book Product-Led Onboarding (+40,000 copies sold) and Eureka. I have 17+ years of experience in growth and onboarding at companies from startups to enterprise.
‍
My EUREKA framework has been implemented by fast-growing B2B SaaS companies like Mixpanel, Snappa, and Outsystems. I've worked at ProductLed, Appcues, and GoDaddy, giving me deep experience across different company stages and onboarding challenges.
As the founder of Delight Path, I help product teams build onboarding experiences that turn users into loyal customers.
"An expert at crafting the perfect onboarding experience."
Ramli provides a detailed, practical strategy to crafting the perfect product onboarding experience.
Before you can get users HOOKED on your product, you have to first ensure they start using it. Ramli is an expert who can provide a detailed, practical strategy to crafting the perfect product onboarding experience.
Get an expert onboarding audit
I'll identify exactly where your onboarding is losing users and how to fix it.
one-time payment
What's included:
Frequently Asked Questions
How is this different from a general UX audit?
This audit specifically focuses on identifying friction points that prevent user activation during onboarding.
I use proven methodologies from my book "Product-Led Onboarding" and "Eureka" to analyze where users get stuck in their journey to first value, rather than evaluating overall design or usability.
What if we've already optimized our onboarding?
Most product teams have made improvements, but often miss subtle friction patterns that only become visible when you've analyzed hundreds of onboarding flows. I frequently find issues that internal teams overlook because they're too close to their own product.
How long does the audit process take?
The entire process takes 2-3 weeks from start to finish. You'll complete the intake questionnaire in 15-20 minutes, I'll conduct my analysis within one week, and we'll schedule the 60-minute consultation to review findings and recommendations.
What access do you need to our product?
I'll need access to your onboarding flow (demo account or screenshots), basic analytics on user drop-off points, and any existing onboarding materials like emails or in-app messages. I don't require sensitive customer data or detailed analytics.
Is this suitable for early-stage startups?
This audit is designed for B2B SaaS companies with established products and user bases. If you're pre-product-market fit or have fewer than 50 paying customers, you might benefit more from foundational onboarding strategy work.
What happens after the audit?
You'll receive actionable recommendations you can implement immediately. If you need help executing the changes systematically, I offer a comprehensive Onboarding Growth Sprint or fractional growth services or advisory for companies ready to make significant improvements.
Do you guarantee specific results?
I offer a 30-day satisfaction guarantee focused on the strategic value of my recommendations, not specific business outcomes. If you're not completely satisfied with the actionable insights and strategic direction I provide, I'll refund your full investment. Results depend on implementation quality and other factors outside my control, which is why I focus on providing clear, actionable insights rather than promising specific metrics.
How do we get started?
The first step is a quick 15-minute qualification call to ensure we're a good fit and discuss your specific onboarding challenges. During this call, I'll explain the audit process in detail and answer any questions you have. If we both agree it makes sense to move forward, I'll send you the intake questionnaire and we can begin the audit process.
